Pumped - a celebration of beer design

At Alefarm Brewing, our labels define us as a brand, they are our identity and the first thing you see when you spot one of our cans on the shelves at your local bottle shop. Our label designs mean everything to us.

For the same reason, we are proud to have our label art featured in an upcoming book, Pumped, a showcase of design and illustration in the modern craft beer scene.

The rise of craft beer has not just been merely about the triumph of flavour, taste and expertise over mass-market blandness, it has also been about a unique and artisanal approach to marketing and packaging.

In the book, the authors present the very best in brilliant, cutting-edge beer design - a celebration of the small-scale masterpieces that bring the very best beers to life. We are humbled and excited to be part of it.

All the best,

Kasper Tidemann

Founder and CEO
Alefarm Brewing

kt@alefarm.dk